Coach’s latest Fall/Winter 2024 collection has made its debut, heralding a new chapter in the brand’s legacy under the creative direction of Stuart Vevers. The unveiling took place amidst the elegant backdrop of The James B. Duke House, where Vevers showcased his contemporary take on the brand’s heritage.
Embracing the ethos of self-expression and authenticity, the collection seamlessly marries classic American style with a hint of youthful rebellion. Distressed leather, denim, and cotton pieces take center stage, each celebrating the beauty found in imperfection and the art of storytelling.
The outerwear lineup boasts timeless staples such as trench coats and leather jackets, reimagined with innovative twists inspired by workwear aesthetics, including reinterpretations of cardigan jackets.
In a nod to sustainability and circular craftsmanship, Coach introduces pieces crafted from upcycled materials, breathing new life into pre-loved denim and shearling. Vevers’ vision for Fall/Winter 2024 also pays homage to the brand’s New York roots, with the introduction of the New York collection.
This line features whimsical adaptations of classic silhouettes adorned with charms inspired by the city’s iconic landmarks.
The presentation at The James B. Duke House captures the romantic essence of New York, blending archival-inspired decor with the vibrant energy of street-cast models. It’s a testament to Coach’s enduring commitment to innovation, sustainability, and the timeless allure of American style.
“My vision for Fall was to explore the archetypes of codes of luxury, recontextualized through the progressive spirit of New York today.” said Vevers. The show celebrated love-worn textures and repurposed materials, reflecting the city’s dynamic essence and the evolving definition of heritage.
Attendees were immersed in the Coach Club of New York City experience, complete with ID cards and a soundtrack featuring reinterpretations of “Moon River” by music director Fabrizio Moretti of The Strokes. The collection, including the iconic Brooklyn bag and ready-to-wear pieces, is now available for purchase online and at select Coach stores, offering a tangible connection to Vevers’ vision of contemporary luxury and urban romance.
SOURCE: ebony.com