Prada Launches Limited-Edition Indian Sandals Following Cultural Criticism/Image @ BBC
Italian luxury fashion house Prada on Monday unveiled a limited-edition collection of sandals inspired by India’s iconic Kolhapuri footwear, nearly a year after facing backlash for cultural appropriation.
The new sandals, priced at €750 (approximately $881 or £650), are handcrafted in India by artisans from the Maharashtra and Karnataka regions, where these traditional sandals have their roots.
Last June, Prada encountered significant criticism after showcasing similar designs at a Milan fashion event without acknowledging their Indian heritage. Initially, the brand referred to the toe-loop sandals merely as “leather sandals,” but later recognized their Indian origins.
The exclusive collection is available in 40 Prada stores worldwide and online, with each pair meticulously made by skilled artisans. The brand describes the line as a fusion of traditional craftsmanship with modern design and high-quality materials, aiming to create “a dialogue between Indian heritage and contemporary luxury.”
In addition to the sandal launch, Prada announced a three-year training initiative for artisans from eight districts in India known for Kolhapuri sandal production. Developed in partnership with two Indian design institutes, the program will train 180 artisans through six-month modules. Selected participants may also have the chance to further their education at the Prada Group Academy in Italy.
Lorenzo Bertelli, head of corporate social responsibility at Prada Group, stated that this initiative seeks to empower artisans by enhancing their skills, preserving traditional knowledge, and aiding local communities in sustaining their craft.
Director General of the National Institute of Fashion Technology, Tanu Kashyap, one of the collaborating institutions, added that the program will also help elevate traditional Indian crafts in international markets.
Kolhapuri sandals, named after the city of Kolhapur in Maharashtra, trace their origins back to the 12th century and are typically crafted from leather, often using natural dyes that are well-suited for hot climates.
In 2019, they received Geographical Indication status from the Indian government, which recognizes their regional authenticity. In India, these sandals generally retail for between 500 rupees (around $5.29 or £3.91) and 1,000 rupees, significantly lower than the luxury price point set by Prada.
The introduction of these sandals highlights ongoing debates surrounding the appropriation of traditional designs by global brands, with designers and industry experts voicing concerns over inadequate recognition and financial returns for artisans.
By: Magdalene Agyeiwaa Sarpong