Christian Mobley, founder of CooperativeGlobal.com, has announced the launch of an innovative start-up designed to empower Black-owned businesses by leveraging philanthropy to connect with the Black consumer market. Cooperative Global is a not-for-profit business directory aimed at helping Black entrepreneurs build sustainable businesses while simultaneously addressing the root causes of poverty affecting Black families worldwide.
“At Cooperative Global, we believe in the principle of ‘give and you shall receive,’” Mobley explains. “Our goal is to help Black entrepreneurs use their annual membership dues to fund philanthropic programs that directly combat the key factors driving poverty in Black communities.” One of the start-up’s flagship initiatives is the “Homelessness and Unaffordable Housing” (H.U.H) program, which seeks to eliminate homelessness for Black families by providing affordable rental housing options that eventually become rent-free.
The H.U.H. program works by using membership dues to purchase or construct apartment complexes. These properties are then leased to Black families at discounted rates, with the goal of reducing their rent to zero overtime. Mobley emphasizes that solving housing insecurity is crucial to building a stronger relationship between Black businesses and Black consumers. Mobley comments, “By ending homelessness for Black families, we are fostering a positive, long-term business-to-consumer relationship with our members.”
In return for the support provided through affordable housing, Black families are encouraged to shop exclusively with Cooperative Global members, creating a mutually beneficial relationship. “Through charity, we bring entrepreneurs new customers,” says Mobley. “Our platform is designed to build a strong, long-lasting economic relationship between Black business owners and the communities they serve.”
The benefits for members of Cooperative Global are substantial. The start-up aims to create a private, loyal customer base of Black consumers that extends across international and intergenerational lines. Members will also enjoy an improved public reputation and awareness through philanthropy and a system that helps continuously attract new customers. Additionally, Cooperative Global’s efforts will create wealthier Black communities, providing a competitive advantage for businesses over foreign competitors.
Black families will also experience a wide range of benefits, including improved standards of living, reduced costs of living, and decreased causes of poverty. The start-up’s programs will help strengthen communities by lowering crime rates and creating institutions focused on increasing family wealth and health. “By working together, we can uplift Black families and create stronger communities,” Mobley adds.
CooperativeGlobal.com’s goal is to partner with over one million Black entrepreneurs worldwide who share the vision of increasing business profits while improving the quality of life for Black families. “If you’re a Black entrepreneur who wants to make a difference in the world, join us at Cooperative Global,” Mobley urges.
For more information on how to join and be a part of this movement, visit CooperativeGlobal.com
SOURCE: blackbusiness.com