Super Bowl LIX is more than just football. It’s a celebration of the culture, history and artistry that parallels what is to become one of the most historic events of the year.
Because what is a New Orleans Super Bowl without the love and homage of the Big Easy itself? And this year, for the first time in NFL history, the essence of Black New Orleans – its soul, its resilience, its artistic legacy will take center stage as New Orleans artist Tahj “Queen Tahj” Williams will become the first Black woman to handcraft both the Super Bowl logo and theme art for Super Bowl LIX.
Her achievement represents more than just a personal milestone – it’s a powerful recognition of Black cultural traditions on one of sport’s biggest stages.
Williams’ intricate beadwork designs draw deeply from the Black Masking tradition, a centuries-old cultural practice with profound historical significance. This artform, which features elaborate hand-sewn suits adorned with beads, feathers, and rhinestones, originated as a way for African Americans to honor Native Americans who provided refuge during slavery and to celebrate community resilience.
“This partnership is a dream come true and an opportunity to share the beauty of Black Masking culture with the world,” says Williams. Her connection to football runs deep – as the only girl and captain of her middle school football team, she learned early the power of breaking barriers. “Football has played a tremendous role in my life by teaching me to focus on my dreams without worrying about what society thinks is for girls or boys. It’s the same spirit of determination that shapes my work today.”
For the Super Bowl theme art, Williams created a masterpiece that weaves together tradition and innovation. Her design features a striking palette of bold pinks, deep reds, chartreuses and lush greens, each bead meticulously hand-sewn to create a visual symphony that captures both the vibrancy of New Orleans and the dignity of Black Masking culture. The result is breathtaking – and groundbreaking.
SOURCE: essence.com