April Kelly is a remarkable mompreneur, CEO, and the driving force behind Sure!, an innovative plant-based infant formula alternative poised to transform the landscape of early childhood nutrition.
Breaking barriers as the first black female-owned infant formula startup, her company not only challenges the status quo but also propels discussions about parenting and nutrition into uncharted territory while advocating for families in need.
April’s journey is one of unwavering determination, resilience, and entrepreneurial spirit. It all began with her personal battle against postpartum depression, intensified by her desire to return to her burgeoning corporate career only six weeks after giving birth. This struggle led her on an unexpected path toward innovation.
In her quest for the best nutrition for her infant daughter, who experienced a severe allergic reaction to a popular brand on the market, April embarked on a mission to find a wholesome alternative to conventional infant formulas.
Fueled by maternal instincts and an unyielding resolve, she embarked on a journey of research and experimentation, collaborating closely with medical professionals, including her trusted pediatrician and food scientists.
Amid April’s personal journey as a black mompreneur, Sure! emerges as a beacon of hope for parents and families frequently marginalized in discussions on child nutrition.
April’s experiences as a Black mother, coupled with her own postpartum depression struggle, laid the groundwork for an extraordinary idea: an innovative, plant-based infant formula alternative that would later become the cornerstone of her startup venture.
In an era where maternal resilience and innovation intersect, Sure! addresses the pressing issues faced by parents, especially Black mothers, who often grapple with a lack of representation in child nutrition conversations. April’s journey embodies empowerment, determination, and an unwavering commitment to providing the best for her children.
Sure!’s impact extends beyond innovation. Recognizing the importance of giving back to the community, April Kelly has forged a strategic partnership with the nonprofit organization Beast Philanthropy.
Just as Sure! disrupts the infant nutrition landscape, Beast Philanthropy disrupts conventional philanthropy by focusing on empowering families, promoting education, and enhancing access to resources within underserved communities.
April’s pledge to donate a portion of the initial batch of her MVP product (a complete nutrition beverage for toddlers) to families in need aligns with Beast Philanthropy’s mission to uplift, empower, and foster lasting change.
This dynamic partnership creates a ripple effect of positive impact, reflecting Sure!’s overarching vision to ensure that every child receives the nourishment they deserve.
April Kelly, the founder and CEO of Sure!, says, “The journey from battling postpartum depression to creating a pioneering infant formula startup has been incredible. Our collaboration with Beast Philanthropy takes our mission a step further by giving us the opportunity to support our local families directly. As a Black mom, I understand the unique challenges we face, and it’s a privilege to make a difference.”
As Sure! embarks on its crowdfunding campaign, the call to action is clear: support innovation, empowerment, and community transformation. By contributing to the crowdfunding effort, individuals can play a pivotal role in reshaping infant nutrition and effecting lasting change in underserved communities. To donate, visit: https://bit.ly/givebacktheimpact
About Sure!
Sure! is a pioneering infant formula startup founded by April Kelly, a resilient mom and entrepreneur. Driven by a commitment to innovation and excellence in infant nutrition, Sure! is dedicated to revolutionizing the way parents approach early childhood feeding. Learn more at SureCompany.com
About Beast Philanthropy Beast Philanthropy
As a 501(c)(3) organization leverages the power of social media platforms to raise funds for alleviating hunger, homelessness, and unemployment. Beast Philanthropy provides life-changing grants, assistance, and both monetary and non-monetary gifts to individuals and families. With your support, Beast Philanthropy aims to change the world. Learn more at BeastPhilanthropy.org
For press inquiries, contact info@thesurecompany.com or call 252-320-9602.
SOURCE: blacknews.com