Nike clothes are popular in Libya, although many are counterfeit
Libya’s highest Islamic authority has prohibited Muslims from purchasing, trading or wearing garments displaying the Nike logo, citing concerns over religious symbolism and the company’s alleged support for Israel.
The directive was issued by the Tripoli-based Dar al-Ifta, which argued that the American sportswear manufacturer derived its name from the Greek goddess of victory, while its iconic swoosh emblem was modelled on her wings.
According to the institution, displaying the symbol could amount to endorsing beliefs associated with polytheism, which contradict Islamic teachings.
The religious body also accused Nike of backing Israel and encouraged consumers to boycott businesses perceived to support the country.
It referenced an earlier declaration released on November 5, 2023, by its Council for Research and Sharia Studies, calling for Muslims to withdraw their patronage from selected Western firms over the conflict in Gaza.
The fatwa, a religious interpretation of Islamic law, received approval from Libya’s Grand Mufti, Sadiq al-Gharyani.
Dar al-Ifta wields considerable religious influence in western Libya, although its pronouncements do not automatically constitute national legislation or carry enforceable legal sanctions.
The North African country remains politically fragmented, with competing administrations and institutions controlling different territories since the 2011 overthrow of former leader Muammar Gaddafi.
This is not the first time the religious authority has targeted international fashion labels. Last year, it discouraged the use of ornaments and timepieces carrying the emblem of French jewellery manufacturer Van Cleef & Arpels.
At the time, the committee objected to the brand’s four-leaf clover motif, linking it to Christian symbolism and superstitious beliefs about attracting fortune.
The latest declaration does not introduce a nationwide prohibition on Nike merchandise, nor does it outline punishment for individuals who disregard the advice.
Reactions online have been divided, with supporters applauding the religious position while critics questioned its relevance and suggested that authorities should concentrate on more urgent national concerns.
The development comes against a backdrop of increasing religious conservatism in Libya’s cultural environment.
In 2025, authorities in the eastern part of the country introduced limitations on rap concerts, theatrical productions and dance shows, arguing that certain content conflicted with Islamic principles and acceptable public conduct.
Similar restrictions were subsequently adopted in western Libya.
Dar al-Ifta has previously expressed opposition to music through its religious declarations, although its direct connection to the entertainment restrictions remains unestablished.
Meanwhile, Nike has no officially operated retail outlet in Libya, but its merchandise is distributed through independent sportswear shops.
The brand, alongside Adidas, enjoys considerable popularity throughout North Africa, where imitation products bearing internationally recognised labels are also commonly found in open markets.
By: Magdalene Agyeiwaa Sarpong